Before tech, I was an artist manager in music. When I started the firm, I believed one thing about the music industry very firmly: ownership endows power. Typically, labels had ownership over the music, and thus, power over artists.
Our goal was to help artists retain ownership of their work and run their business independently, using technology to reach their fans directly. Today, we’re all creators online, and ownership continues to carry a ton of weight. Yet the role of ownership on technology platforms is often overlooked.
Every day billions of images, videos, songs, and more media are shared on social media. When those files are posted, a copy of the media is taken from the creator’s device and pasted to the server of the platform distributing it—Facebook, Twitter, YouTube, TikTok and the like.